CSIT155_S18VitalieF

            During the course of this semester my perception on the different social media user accounts, has completely changed since the first day of semester. When started the class the only social media I had ever used was Facebook to connect with friends and family. My purpose was purely recreational use to share images, content and video clips that had been shared million and one times. I never really put too much thought into the potential of social media and how it can grow your business quickly and efficiently. The analytics that that are available for all social media is amazing how many metrics are closely followed and used to gear business practices in the right direction. Learning how to use these features and benefits offers many paths to grow the business in variety of metrics.                  For the class I created a fictitious business Niccos Grecko Gyros which was a mobile food truck company that serviced North San Diego County. I created 3 social media account

             My social media pages will integrate well with several departments. I will focus my brand recognition on marketing and advertising my brand. Creating a recognizable logo and identity will create emotional attachment to Niccos Gyros. I will primarily use email opt in and social media platforms to share content, photos and video clips to build knowledge about the products which I am offering. Public relations is ongoing daily focus that Niccos Gyros is working diligently to create influential blogs and find creative ways for guests to interact with the company. Building trust and brand recognition should correspond in sales and building value into our brand. We want to engage with as many guests as we can on social media platforms primarily Facebook, Instagram, Twitter will be our primary focus. Addressing all customer service inquiries in prompt and professional manner. We want our customers to feel confident to share their experiences with us. In return our goal is to

           Google analytics is a very complicated formulation of specific metrics which are used to help drive traffic to domain name. As a novice I found all of these statistics to be confusing over bearing to my food trucks ability to generate organic traffic. Google optimization has the distinct ability to test all areas of my social media sites testing content such as text. Images and video. These metrics will help me to maximize my search ability in comparison to other businesses in similar marketplace. Data Activation would be useful feature to track my demographics of the customers visiting my food truck. The more I understand about purchasing and inventory control the more on point my service processes will connect. If you aren’t listed on the first 2 pages on google search your chances of being located on the web diminish quickly.   I believe Google Ad words will optimize my Gyro food truck services by focusing on specific keyword terminology to boost my rankings among

Niccos Gyros has created 2 Ad campaigns for both Facebook and Twitter. Niccos Ad objective will be to create unique advertising starategy to differentiate our food truck services from competitors. Niccos mission is to gain market exposure by highlighting our gyros brand. We have identified our market sector and demographics which we intend to target. Designing strategic quality content, organizing images, blogs, and promotional offers to draw in potential customers. Focusing on generating brand awareness, will help create a sticky environment to our Social Media platforms. Our ads will be effective call to action for 2 primary reasons. First is we are focusing directly on local geographic North County SD. Targeting age demographics 18-65+ to focus on our advertising, and marketing strategies. The second campaign will be keen focus on Group Targeting with the use of keyword searches. My 5 top keywords on both Facebook and Twitter, will be Food Trucks, Gyros, Greek Food, Mediterra