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Showing posts from 2018

Week 17 Wrapping it Up

During the course of this semester my perception on the different social media user accounts, has completely changed since the first day of semester. When started the class the only social media I had ever used was Facebook to connect with friends and family. My purpose was purely recreational use to share images, content and video clips that had been shared million and one times. I never really put too much thought into the potential of social media and how it can grow your business quickly and efficiently. The analytics that that are available for all social media is amazing how many metrics are closely followed and used to gear business practices in the right direction. Learning how to use these features and benefits offers many paths to grow the business in variety of metrics. 
For the class I created a fictitious business Niccos Grecko Gyros which was a mobile food truck company that serviced North San Diego County. I created 3 social media accounts on Facebook, Twitte…

Week #16 Blog 1A

My social media pages will integrate well with several departments. I will focus my brand recognition on marketing and advertising my brand. Creating a recognizable logo and identity will create emotional attachment to Niccos Gyros. I will primarily use email opt in and social media platforms to share content, photos and video clips to build knowledge about the products which I am offering. Public relations is ongoing daily focus that Niccos Gyros is working diligently to create influential blogs and find creative ways for guests to interact with the company. Building trust and brand recognition should correspond in sales and building value into our brand. We want to engage with as many guests as we can on social media platforms primarily Facebook, Instagram, Twitter will be our primary focus. Addressing all customer service inquiries in prompt and professional manner. We want our customers to feel confident to share their experiences with us. In return our goal is to ack…

Week 15 Post #1A

Google analytics is a very complicated formulation of specific metrics which are used to help drive traffic to domain name. As a novice I found all of these statistics to be confusing over bearing to my food trucks ability to generate organic traffic. Google optimization has the distinct ability to test all areas of my social media sites testing content such as text. Images and video. These metrics will help me to maximize my search ability in comparison to other businesses in similar marketplace.Data Activation would be useful feature to track my demographics of the customers visiting my food truck.The more I understand about purchasing and inventory control the more on point my service processes will connect.
If you aren’t listed on the first 2 pages on google search your chances of being located on the web diminish quickly. I believe Google Ad words will optimize my Gyro food truck services by focusing on specific keyword terminology to boost my rankings amongst my compet…

Week #14 Blog 1A

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Niccos Gyros has created 2 Ad campaigns for both Facebook and Twitter. Niccos Ad objective will be to create unique advertising starategy to differentiate our food truck services from competitors. Niccos mission is to gain market exposure by highlighting our gyros brand. We have identified our market sector and demographics which we intend to target. Designing strategic quality content, organizing images, blogs, and promotional offers to draw in potential customers. Focusing on generating brand awareness, will help create a sticky environment to our Social Media platforms. Our ads will be effective call to action for 2 primary reasons. First is we are focusing directly on local geographic North County SD. Targeting age demographics 18-65+ to focus on our advertising, and marketing strategies. The second campaign will be keen focus on Group Targeting with the use of keyword searches. My 5 top keywords on both Facebook and Twitter, will be Food Trucks, Gyros, Greek Food, Mediterranean, …

Week #13 Blog 2A

Niccos Grecko Gyros, will use several advertising strategies. We will find multiple outlets to get our content across to our site visitors. Keeping content fresh, and relevant for opt in subscribers will keep our potential customers engaged. Focusing on the products, and services, and location map selling, will be at the fore front of our efforts. Facebook offers variety of options to directly target specific marketing and advertising criteria. Friends of connection ads has the ability to promote fan base metrics through the power of likes. Greatest asset available is targeting culmination of social media friends. Driving traffic to my social media platforms on Facebook, Twitter and Tumblr with highest quality blogs and content provided. Niccos Gyros mission is to share our home cooked Gyros in family friendly environment.
Engaging our social media guests using post boost, would be effective in sharing Niccos Gryo content. Without this feature less than 10% of my business p…

Week #13 Blog 1A

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By Thursday:
Write a blog post discussing:
1.Find 5 businesses similar to yours and study the social advertising they use. In your opinion does their advertising seem effective?
Luna Grill (El Camino Real)
April 22 at 9:29am ·
Happy Earth Day and remember, the little things you do can make a big difference to make our world a more beautiful and "feta" place.
Luna Grill: Short and effective video clips are the primary marketing tool used on FB page. They use clips of customers dinning in franchised location, or enjoying meals in picturesque settings. There slogan Eat Real, Feel Good, is excellent marketing campaign. Setting the table differentiating them, from their competitors. Luna Grill connects with their customers by posting high quality images, showcasing their passion about making delicious Greek Cuisine. They also use strategy of catchy slogan/play on words that they care about future of our planet, with image for example:


Daphne's California Greek
Daphnes Greek Café: Da…

Week #12 Blog 2A

Research groups on LinkedIn and Google + communities would be excellent resources to help grow the business. As food truck startup my mission is to educate myself and our company. Creating relationships with other food truck owners and building alliances would benefit us by building needed marketing exposure. Google + has many channels to share content and work with professionals who have encountered success and areas of opportunity. As the food truck industry evolves we must continue to grow and develop image that will make our brand logo identifiable. Time is valuable asset, perfecting our craft will makes us more competitive in markets we serve. Implementing policies, and procedures assist in improving productivity for Niccos Gyros.                  Food Truck Entrepreneur is community group, which I have recently joined offering a wealth of content. Food truck nation shares their passion for unique cooking styles, across the USA. Cooking tutorials, promoting products…

Week #12 Blog 1A

Niccos Gyros has lots of opportunity to grow our expanding business. There are 4 key online marketing tools, which will give me a strategic advantage over my competition. As a startup food truck service with a limited budget to adhere, maximizing resource potential to expand our business model. Google Plus offers many options, to form unique identity for Niccos Gyros. I would start by developing, Circles differentiating my friends, from fans of the company. This tool has the distinct ability, to choose who views content posted. As a business model I would want to expand my reach to public following. Building interest from my devoted followers to open doors for in depth conversations. The more interaction that I can share with my guests will enhance trust toward our business relationship. Since we have several areas of interests posted on our newsletter, health fitness, Greek news, promotions and so forth. Joining community would be excellent networking opportunity. Goo…

Week #11 Blog 1A

Niccos Gyros will establish a monthly newsletter for guests who opt in for the service. We will provide this content exclusive for our Facebook followers since that is most widely used social media platform. My goal will be to post Newsletter each month. Sharing variety of categories, and content, which will offer value to our readers. From my research I believe that our consumers will be most receptive to these category fields:
Welcome Email: Share our Family Story, and offer limited time exclusive coupon.
Monthly Promotions: We will have new menu item highlighted each month.
Birthday Month Incentives: Free Gyro on Birthday as newsletter subscriber.
Health and Fitness Blog: Monthly blog and tutorials on healthy lifestyles.
Customer Surveys: Guests have opportunity to share thoughts, feelings and areas of opportunity.
Local Community Events: Listing of local SD venues, Farmers Markets, Street Fairs, Mobile Food Truck Events.
Greece News and Greek Cultural Events: Connecting with …

Week #10 Post 1B

Niccos Gyros will target specific customer bases, for promotions and exclusive offers to generate a buzz around our gyros, and services provided. As new startup we will focus first 6-12 months on warming up our guests. Category #1, incentivize, visitors to explore our site and read our content “About Us”. Promotional signups are warm leads, visitors have requested, to join our email listings, or newsletter subscription to obtain valued content. With this outlet, the goal is to measure the demand,  for our menu items and services. We want to be transparent organization, blogging and posting quality content for potential customers. Welcoming environment  is essential promote discussions forums. Providing advice, and fielding questions in timely manner. Niccos Gyros, will design loyalty program category. Tracking their purchases, making sure to show appreciation to all of our guests. Focusing on Farm to table approach, we want to promote healthy lifestyles. Seasonal options, wi…

Week #10 Post 1A

Human Interests stories, can draw in new audience that you never knew existed. Foundation of trust with potential customer’s, bridges personal relationships for people we know, trust and like. Potential customers want to do business with someone that cares, acts in good faith, and fulfills need. Creating emotional connection between products and services. Having the ability to alter perspective of visitor in a memorable environment. Niccos Gyros goal, is to connect our Mediterranean Gyros, and the Greek cultural lifestyles. Sharing stories, traditions, and recipes connects family, friends, and food. Friendly conversations, make the visitor feel important, our values bring us together. Human interests reflections, tug at the heart strings of all visitors. Creating lifetime memories, for the communities we serve. Human interest stories lift the human spirt, and give people hope for future. Conducting honest business transactions with surprise and delight will generate future sales
Creati…

Week #9 Blog 1A

Twitter generated a narrow scope of search results, when looking up key words. My initial key word search results for “gyros” didn’t provided local businesses or user accounts. Majority of results were out of state and irrelevant to my keywords search ability. I decided to use the filters to see if I would have better luck optimizing my home location. After selecting local filters and to change location, and exact words to provide more accurate results I was provided with dialed in results. For example; I searched Gyros a broad term, this generated tweets from any user who had used this word on posting, not very accurate. Then I changed the perimeters to narrow the search results to local businesses who sold gyros at their location. My second search criteria was for Greek Food Trucks, this provided some local businesses in San Diego County. I used the advanced search filter to used field exact words, and was provided with many local companies whom, didn’t appear on the first search re…

Week #8 Blog 2A

Visual media postings and blogs will support content for, Niccos Grecko Gryos, establishing effective social media platforms. Luna Grill  is excellent example, how direct product images, and video clips can grow the business. They have established, following 147, and 145 likes, as newly established franchisee in Carlsbad, CA, this is excellent start. The business homepage, offers exclusive content, for visitors whom like the page. In my opinion the profile designers main objectives, are setting standards with unique entrees, and focus on demographics of all customers. Healthy fresh ingredients and clean living is target market. Slogan that they want visitors to remember the slogan Eat Real, Eat Good.The images provided on Facebook capture friends and family enjoying meals together symbolizing connection between customers favorite’s meals, being enjoyed with most important people in life. Since each location has its own Facebook business page, they are work in progress, gaining more fo…

Week #8 Blog 1A

             The phrase “A picture is worth a 1000 words” is precisely the reason that visual concepts capture our minds. We want our social media visitors attention span if only for a brief moment in time. Publishing quality images and videos of my menu items, blogs will be the driving force reaching my target audience. The top 8 Platforms, service many market sectors. I will be targeting  3 of these social media sites to best fit my business needs. As mobile food truck service with have many objectives to meet. Presenting our menu items in professional, and appetizing setting will be critical to attracting eyeballs to view images and read content. The visual networks that correspond well with Niccos Grecko Gyros, are Facebook, Instagram, Tumblr. My purpose behind utilizing these platforms is to generate marketability of my product line. I want to ensure I give myself the best opportunity as small business owner, to share photos of gyros, share customer experiences, and offer glimpse…

Week #7 Blog 2A

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Blog Post: Post a screenshot of your activity for the posts ahead (located in Activity Log) and explain why you think these posts will engage your audience. To find your scheduled content, go to the top of your page and above your admin panel. Click Edit Page and scroll down to Use Activity Log. Here you can see your upcoming posts and make edits as well.
https://www.facebook.com/NiccosGreckoGyros/publishing_tools/?section=SCHEDULED_POSTS&sort[0]=scheduled_publish_time_ascending

I have created 3 new scheduled postings which will become available at the end of this week March 16, @ 2PM. Each log has specific dynamic, aimed at educating our customers about health benefits of switching to Mediterranean Diet. I have decided to use the Mediterranean Diet pyramid to show how balanced diet and exercise benefit the human body. The bulk of the diet consists of fresh vegetables, and fruit, also consuming water daily as primary beverage. I also included posting from SF Gate Newsletter http://h…

Week #7 Blog 1A

Facebook Featured Likes
Food Network
Daphne's California Greek
Lemons & Olives Greek Food Blog
Carlsbad Chamber of Commerce
Carlsbad Downtown Farmers Market
Greek Street Food Truck
Food Truck Saturdays

             Niccos Grecko Gyros, has chosen 7 strategic Facebook pages, as favorites to grow my social media business. Locally selection, Carlsbad Farmers Market page stood out first, laying foundation for some grass roots business connections with local vendors. There is potential in future, to setup vendor tent and promote my Gyro Food Truck products and services. I have also decided to connect with the Chamber of Commerce, which I plan to register my business. This resource provides many valuable links, advertising space and community functions. Establishing and executing, successful business model, with quick access to small business public resources to reference. Lemon and Olives Greek Food Blog, is site for Mediterranean pages established to share Greek Cuisine recipes. Sh…

Week #6 Post 1A

Post reach is measurement, of the range of influence published content that is posted on social media sites. This measurement of content is spread across multiple social media platforms. The ultimate goal, is to get as many viewers possible to read the content. There are several tiers, which social media visitors can be classified. Organic postings, paid content, advertising and market ads. When information has be filtered to all users across the social media spectrum. Slang gone “viral” is commonly reported by media sources when specific content is widespread for all users. Post engagement, is measurement of action, taken by users on the posts. For example if you followed a company profile, on Instagram, or liked content on Facebook. Purpose is to engage visitors, with visually stimulating color schematics, and high resolution images, focusing on strategic content, ex: comment boxes, promotions, coupons and newsletters.
Facebook examines these metrics, when identifying products and se…

Week #5 Blog 2A

Niccos Gyros, mobile food truck offers traditional Greek Gyros.  Prepared daily, on vertical rotisserie. Protein of choice offering, lamb, veal, or chicken, optional condiments, onion, tomato, stuffed inside warm pita bread. Identifying my target audience, ages 21-65 will take require diligence, and extensive research materials. Food truck industry offers millions of options. Social media platforms are necessary, to generate positive exposure, and advertise products and services. Luckily there are variety of government resources at my disposal. Business.gov and the US Department of Commerce offer current market research in specific trades. Census Bureau, has compiled data to target, age, gender, family size, race, religion and among other facets. Studying psychographic will give me a better understanding of customer’s emotions, values and belief systems. Creating visitor surveys on company Facebook page, will provide valuable opinions and suggestions. Working action plan, organize foc…

Week #5 Blog 1A

Chili’s Grill and Bar is a national restaurant chain, which offers variety of cuisines options, offering affordable prices. Chili’s defines there target market as family friendly experience. After dissecting there menu selections, offering variety of domestic and international meals. There casual dining décor, providing menu options for all age demographics. Restaurant chain has adapted well to the taste buds of the American population, by revamping the menu. Chili’s has established majority of neighborhood locations in metropolitan regions close to residential housing, and business parks. From my personal experiences dining at Chili’s, typical location heed heavy foot traffic, and visible curb appeal for motorists passing buy. The homepage for Chili’s has very loud and clear message, with hot sellers items, Cheese Burger, Ribs and Fajita platter, on lime green back drop. They want consumers to know they are fresh and exciting, and are here to serve you. Most of the conn…

Week #4 Post 2A

Mission Federal is San Diego County, Credit Union which I utilize for banking services. Corporate website is well designed, and ascetically appealing to all customers. What makes Mission Federal unique to other banks, is there hands on approach to customer service, going above and beyond the call of duty. The landing page layout displays well labeled content, and directly connecting products and services. They don’t cram there additional services down your throat by sending spam emails or constantly pressure you to sign up for credit card services. Mission makes processes simple and efficient, to apply for loan services, or paying bills online and making the process seamless. With so many banks in the news publically for all the wrong reason with greed and corruption allegations. Mission’s vision is to take care of the residence of San Diego, with professionalism and dignity. I will always continue to use their banking services in the future. I recommend all of my family, and friends,…

Week 4 Post #1

Penny Juice, @ www.Pennyjuice.com, is company which offers 100% fruit juice concentrate for childcare centers. This organization  has several area of opportunity that they probably should acknowledge. Nutritional content for juice flavors options, is unlisted on launch page. Website states availability 24/7, does that mean the contact phone numbers respond at all hours of night?  Visitors will also encounter content on page that has conflicting messages, stating the business was founded in 2001. Penny Juice claims to have 40 years’ experience in the beverage industry, my question is in what capacity? Clear and concise language for visitors  would explain what they mean by this statement. The webpage really could use continuity to explain to visitors the ordering process breakdown.              Gates and Fences, www.gatesnfences.com builds and maintains customized gates and fences to protect home owner’s properties. This site is overwhelming to all visitors, content overload …