Week #13 Blog 2A

-

            Niccos Grecko Gyros, will use several advertising strategies. We will find multiple outlets to get our content across to our site visitors. Keeping content fresh, and relevant for opt in subscribers will keep our potential customers engaged. Focusing on the products, and services, and location map selling, will be at the fore front of our efforts. Facebook offers variety of options to directly target specific marketing and advertising criteria. Friends of connection ads has the ability to promote fan base metrics through the power of likes. Greatest asset available is targeting culmination of social media friends. Driving traffic to my social media platforms on Facebook, Twitter and Tumblr with highest quality blogs and content provided. Niccos Gyros mission is to share our home cooked Gyros in family friendly environment.

Engaging our social media guests using post boost, would be effective in sharing Niccos Gryo content. Without this feature less than 10% of my business page fans will see my current postings. Niccos has $1000 budget to begin marketing campaigns, mainly focused on Facebook and Instagram. Banner ads don’t fit my business plan well as effective marketing outlet due to cost, and ability to engage new customers to try our products. Targeting specific market segments by location, interests and purchasing behaviors, birthdays, demographics will be my concentration. These key performance indicator categories, will shine light on where to invest resources for our advertising campaigns. My business will post weekly, to share promotional deals, and share blogs and new menu items. As startup mobile food truck we have limited budget to spend on marketing and advertising strategies. We will focus bulk of content on educating our consumers on the health benefits of eating organic ingredients, and promoting food truck events which we will attend to sell our gyros.
References:
Likeable Social Media, David Kerpen, Chapter 15

Comments

Post a Comment

Popular posts from this blog

Week 2A Social Media Post

-
From my personal experience, I have found that Twitter, and Snapchat are geared heavily toward personal use. These organizations have designed social media platforms, for wide range of age demographics to increase user accounts. Facilitating conceptual models, and interchangeable filters, sharing specific content. These platforms are user friendly applications, creating identify so ideas and concepts can be shared, and discussed, on open forum ex: Political and Religious discussions. Business users typical want to utilize tools, and commodities that will grow there company, on global network platform. Facebook  has established its platform to serve many sectors in the social media realm. Marketplace Division  for Facebook exploded onto the scene few years back. Unveiling, new features which can help startup or established entrepreneur market there products . Perspective buyers, and sellers, can generate sales on billions of products, utilizing a secure site. Many c...
Read more

Week 4 Post #1

-
           Penny Juice, @ www.Pennyjuice.com , is company which offers 100% fruit juice concentrate for childcare centers. This organization  has several area of opportunity that they probably should acknowledge. Nutritional content for juice flavors options, is unlisted on launch page. Website states availability 24/7, does that mean the contact phone numbers respond at all hours of night?  Visitors will also encounter content on page that has conflicting messages, stating the business was founded in 2001. Penny Juice claims to have 40 years’ experience in the beverage industry, my question is in what capacity? Clear and concise language for visitors  would explain what they mean by this statement. The webpage really could use continuity to explain to visitors the ordering process breakdown.                           Gates and Fences, www.ga...
Read more

Week #10 Post 1A

-
Human Interests stories, can draw in new audience that you never knew existed. Foundation of trust with potential customer’s, bridges personal relationships for people we know, trust and like. Potential customers want to do business with someone that cares, acts in good faith, and fulfills need. Creating emotional connection between products and services. Having the ability to alter perspective of visitor in a memorable environment. Niccos Gyros goal, is to connect our Mediterranean Gyros, and the Greek cultural lifestyles. Sharing stories, traditions, and recipes connects family, friends, and food. Friendly conversations, make the visitor feel important, our values bring us together. Human interests reflections, tug at the heart strings of all visitors. Creating lifetime memories, for the communities we serve. Human interest stories lift the human spirt, and give people hope for future. Conducting honest business transactions with surprise and delight will generate future sales ...
Read more