Week #12 Blog 1A

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                Niccos Gyros has lots of opportunity to grow our expanding business. There are 4 key online marketing tools, which will give me a strategic advantage over my competition. As a startup food truck service with a limited budget to adhere, maximizing resource potential to expand our business model. Google Plus offers many options, to form unique identity for Niccos Gyros. I would start by developing, Circles differentiating my friends, from fans of the company. This tool has the distinct ability, to choose who views content posted. As a business model I would want to expand my reach to public following. Building interest from my devoted followers to open doors for in depth conversations. The more interaction that I can share with my guests will enhance trust toward our business relationship. Since we have several areas of interests posted on our newsletter, health fitness, Greek news, promotions and so forth. Joining community would be excellent networking opportunity. Google Plus gives Niccos the distinct ability to broaden our geographic spectrum across the USA, identifying our target market.

                Yelp platform could be useful tool to integrate into Niccos Gyros current strategies. This application has some advantages which we cannot overlook. Consumers use Yelp to make decisions on whether to conduct business with company based on other customer’s experiences. Taking care of guests needs at our store front and virtually on social media will always be our top priority. Consumers want their point of view to be heard and acknowledged. I know several individuals in my professional and personal life that use this service almost exclusively to make decisions on conducting business transactions with a vendor. Yelp gives my business the opportunity to advertise our products and services and also generate coupon marketing. Downside to Yelp is one sided portal and not always based upon factual information. Perceptions can be biased upon many factors and will sometimes effect rankings if not closely monitored. As business owner I would reach out to consumer whom may have had experience which wasn’t up to business standards.

                Linked in is another viable alternative to generate a tighter niche network of professionals in the same food and service industry. This platform is great forum to meet business owners and share content and articles on topics which directly correlate to food truck industry. My posted contacts can psot recommendations to endorse our gyros, while promoting levels of expertise and skills. Niccos has opportunity to post questions and share feedback to promote skills sets. Also enables the ability to network with business professionals and locate skilled workers to join our team.
                Google Maps is free application that I will be posting on all of my social media accounts, I want to keep all followers informed on locations in which we will be visiting for the day. Generating a public map that all user can access will create buzz on where we will be selling our epic gyros for the day. Niccos is strong believer that music and great food make perfect pairing. We want to incorporate a live streaming service link connected to our website. Music has the ability to pump up our guests and possibly link our gyros to genres of music or specific songs. Any commodity that links Niccos Gyros in a positive light is always worth exploring.

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