Week 4 Post #1
Penny Juice, @ www.Pennyjuice.com, is company which offers 100% fruit juice concentrate for childcare centers. This organization has several area of opportunity that they probably should acknowledge. Nutritional content for juice flavors options, is unlisted on launch page. Website states availability 24/7, does that mean the contact phone numbers respond at all hours of night? Visitors will also
encounter content on page that has conflicting messages, stating the business was founded in 2001. Penny Juice claims to have 40 years’ experience in the beverage industry, my question is in what capacity? Clear and concise
language for visitors would explain what they mean by this statement. The webpage really
could use continuity to explain to visitors the ordering process breakdown.
Gates and Fences, www.gatesnfences.com builds and
maintains customized gates and fences to protect home owner’s properties. This
site is overwhelming to all visitors, content overload of links, photos and product pricing, lumped together
on landing page. There is excessive amount of products and services with owner manual instructions on how mechanisms operate. My main concern for guests, is
figuring out what types of gates or fences they specialize in constructing.
Contact Us Link is major concern, it asks for multiple perimeters, multiple measurements and specifications. This data would require professional gate installer, to understand residential and business builders codes, to meet individual state or county requirements. Both websites have the same common issue, continuity which doesn’t connect main themes. This disorganization overwhelms and
confused the site visitors. GatesNFences, in particular have no connecting links, to social media and requires revamping of their content and photos. Pricing breakdown
schematics, would help guests who have specific dollar figure in mind before requesting estimate. Creating user friendly platform, will help guest navigate products and services. Pennyjuice.com needs to add quality content for visitors unclear on the juice company's vision, whether they're selling directly to day care centers or to the general public. What
differentiates there fruit juice, from thousands of competitors. Confusion on who
manufactures juice products, especially with organizations claim of stamp of approval from FDA.
Apple @ www.apple.com, is
globally recognized computer and electronic manufacture of products which have spanned over 5 decades. Apples, ingenuity
developing global standards as innovative leader in technology, with billions of dedicated users. First impression of their webpage, you will notice that they have used interactive links which connect there top selling products. These connecting link focus on the exact product
that is of interest to consumer. Apple has direct focus on product site, with quality content and not flashy promotions. Apple has collaborated main themes of balanced asymmetry, and ambiance to products showcasing features and benefits. Iconic Apple symbol sell is icon for innovation and quality.
National Park Services @ www.nps.gov/
is a government park services, website which connects all of the National
Parks in the USA. This is another excellent example of well-organized and content
rich platform. Launch page has all of the States listed in alphabetical order
to condense searching perimeters. Each park lists basic visitor information, that all guests would be interested in knowing Ex: Alerts and Conditions, Calendar, and Maps. At the
bottom of their launch page, NPS have listed all of social media links, with
ability to contact any National Park in country.I really appreciate as
visitor to website how user friendly the links and basic layout is to all everyone even foreign travelers.
Design, aesthetics and branding have major impact on my impression on all 4 of the websites and my willingness to continue exploring. If I am overloaded right off the bat with too much content, my attention span focusing directly on products and services being offered. Visually conceptuality is critical for all businesses to invite all guests to explore the content being provided to the general public. As consumer you want to work with organizations, who are methodically built, and offer value to customer through their products and services. Visitors want to feel accepted and connected to merchandise and services. Objective should be to make human connection personalize the products and service to each guests.
Sources:
www.pennyjuice.com
www.gatesnfences.com
www.nps.gov/
www.apple.com
I agree with you on penny juice and gates and fences both needing more to show to their customers visiting that they have a lot of experience and need to show that more through their pages and have better social media.
ReplyDeleteNick, nice in depth look into each of these websites. I think we all agree on Apple having a great brand and design. I also thought the National Park Services was a great website and user friendly and great to explore with information only a few clicks away. The gates and fences like you said is far too much content and is one of the worst sites I've seen. It is crammed with content possibly in hopes to get high search engine rankings, but I do not think it works like that anymore. I like to think like many successful marketers, "less is more".
ReplyDeleteI am similar that if the site has to much content, I loose focus and if I don't find what I'am looking for in the first few minutes I usually click away. I found that the most successful sites have less content and more design aspect, colors, theme, and content.
ReplyDeleteNick I have to agree with you that Apple has some of the best web designers. The layout and the use of space with interactive links as you have mentioned makes the magic work. It was so easy to navigate and very neat! Nps also has a well organized website. Its alot easier to find information for those planning to explore different national parks.
ReplyDelete