Week 3 Part 2 Social Media

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1) Daphne’s California Cuisine

https://daphnes.biz/

Facebook, Twitter, LinkedIn

Facebook frequently used active site, Pop up visitor box February 6, 2018

Twitter frequently utilized active site, Lasted posted February 9, 2018

Instagram active site frequently used, Last posted 02/11/2018 

          Daphnes California Kitchen, has a well put together profile, with current postings and accessible links. All of the links are active and have current postings. Offering postings, and video clips of food dishes. Eclub, signup and feedback links for Daphne’s. With over 23,000 followers, 25K Likes and several community outreach programs they are well established.  They have new postings every couple days. Twitter account is also excellent representation on their social media presences.  Member May, 2009.  With over 34K Followers, and they Follow over 68K accounts. Also promoting several menu options and current promotions to draw customers. Lots of well-done photography of menu items eye appeasing. Instagram also excellent example of well-organized social media platform

 2) Greek Corner Cafe

Website: http://www.greekcornercafe.com

Current main website not functional setup as strictly advertisement click bait.

Facebook page is outdated, no recent posting, last review done July 2017 definitely not priority for small business 155 People like page. Says they have been in business for 20 years. Most of posting are from several years back. Instagram is unavailable there are postings by customers and employees. No Twitter Account.

Greek Corner Café is a independently owned business that has a small following on Facebook. They don’t put much effort into updating the site and last posting was by customer in July 2017. I believe they use other sources to advertise business because social media had very little content regarding their business.

 3)  Business: Luna Grill

       Founded 2004 By husband and wife team in San Diego, CA. 4 Locations in SD County. Offer catering in store dining, and work with delivery services. FB page has 17,132 Likes well known in SD County. FB site is a work in progress, many of the links are not functional. Eclub and menu have script errors to be fixed. Twitter page created 2010, seems to be far more functional and has current content, videos and pictures. New postings 02/10/2018. Instagram 3579 followers, very basic template of customers eating at their establishments and some of the menu items offered. Definitely not impressed for company that has built extensive reputation.I think that Luna Grill social media is a work in progress. Several ,and coding errors, need to be corrected to improve quality of their social media accounts. Facebook seems to be the main social media presence on the web. Also starting to build up Instagram and twitter accounts which are being created. 


4)  The business name: Little Zeus

Website: http://mylittlezeus.com/index.html

The social media they are visibly using is Facebook [there are no links on their webpage]

I didn’t see social media platforms on Instagram and Twitter. Website is hardly used at all no new content and the company website and Facebook page is very basic. Last posting July 6, 2012

          Little Zeus is small business that has several locations in SD county vicinity. There social media platforms are bare bones formats. There are no connecting links from there company website, they were not well recognized online. The last posting July 6, 2012 shows me that they really have no interest in using social media as a marketing tool. I assume that they must be using word of mouth or print ads to advertise business. Facebook seems to really be the only form of advertising that they are currently utilizing.

5)   The business name: Kaboob Lounge

Website: http://kaboblounge.com/food/#mix
2.   
       Currently using Facebook, Twitter, and Google Plus
     
All of the main links are operational on the company main webpage, Facebook page is organized, aesthetically pleasing. This looks like the most used platform for social media purposes. Twitter hasn’t had any activity since 15, November 2017.

 Facebook Posting  February 6, 2018

Kaboob uses there Facebook site well with active links and updated menu photos and customer reviews. The buck stops there they really haven’t put in the effort or time into their Twitter profile since it hasn’t been updated in over 7 months. Kaboob also has profiles setup on Pintrest and Google plus which I don’t believe gets too much traction. Kaboob has focused most of their efforts directly on company website. 



           My business plan, is to create mobile food truck Startup Company called Nicco Grecko Gyros. My target audience, is Gyros enthusiast in the North County region. As startup with have considerable room for expansion. Brand recognition and mobility, will be our top main focus.  We specialize in making 3 authentically designed Gyros wraps. Understanding my local competition is critical when promoting my products on social media.  I have researched, 5 of the prominent Mediterranean establishment in Carlsbad, CA region. These restaurants will be my main competitors. My research indicates, each company has specific target markets, in the neighborhoods which they conduct business. I must familiarize myself with their products and services in order to sway some of their customers my way. Greek cuisine market segments, are strategically placed in Carlsbad, and I must formulate same action plan to compete effectively.
            Currently rank #1 Greek restaurant, is Luna Grill, in Carlsbad. They have strangle hold on the Mediterranean Food niche in Carlsbad. They offer dine in, delivery, and catering services for there customers. Based on my findings for Luna Grill Facebook page, they were formally established in 2004. Facebook page credits them with 17K likes, and 16K followers with legions of fans. Luna Grill, keeps there Facebook posting fresh and exciting, by posting every week, and sharing customer reviews. With 4 locations in San Diego County, they have begun expanding operations into Texas location fronts. With multi award winning meals, and diverse menu of Greek dishes. As stability Greek restaurant, they're fierce competitor to my food truck services. Some areas of improvement that they face are keen focus on cleaning up functionality, of their social media sites. Many of their links are non operational, and have scripting errors, which should be addressed. 

            Little Zeus restaurant hasn’t posted anything of relevance on Facebook since 2012 they have no other active social media presence. The Kaboob Lounge, posts almost weekly on all platforms ex: Facebook, Twitter, and Instagram, to share new menu items, and employee reviews of their products.  The most successful Greek restaurant establishments, have shown just how powerful social media is. By utilizing photos, videos and testimonials from followers they have built trust with customer reviews and images of delicious cuisine. Each organization offered, E club or current promotions coupons, on social media platforms to compete for business. Customer food reviews, helped each company build reputation for type of Mediterranean region of cuisine, for which they specialize in preparing. The only company that seemed to have grass roots type setup were Greek Corner Kitchen, and Little Zeus who only had Facebook pages, and hadn’t posting any updated content. In conclusion, my results seem to all indicate, Greek restaurant trends have substantial opportunity for growth. Social Media played key role in there growing exposure, and improved sales. Mediterranean cooking has generated notoriety, as healthy lifestyle by nutritionist, food critics, and local patrons.



Source References:

1)      https://daphnes.biz/



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