Posts

Week #12 Blog 1A

Niccos Gyros has lots of opportunity to grow our expanding business. There are 4 key online marketing tools, which will give me a strategic advantage over my competition. As a startup food truck service with a limited budget to adhere, maximizing resource potential to expand our business model. Google Plus offers many options, to form unique identity for Niccos Gyros. I would start by developing, Circles differentiating my friends, from fans of the company. This tool has the distinct ability, to choose who views content posted. As a business model I would want to expand my reach to public following. Building interest from my devoted followers to open doors for in depth conversations. The more interaction that I can share with my guests will enhance trust toward our business relationship. Since we have several areas of interests posted on our newsletter, health fitness, Greek news, promotions and so forth. Joining community would be excellent networking opportunity. Goo…

Week #11 Blog 1A

Niccos Gyros will establish a monthly newsletter for guests who opt in for the service. We will provide this content exclusive for our Facebook followers since that is most widely used social media platform. My goal will be to post Newsletter each month. Sharing variety of categories, and content, which will offer value to our readers. From my research I believe that our consumers will be most receptive to these category fields:
Welcome Email: Share our Family Story, and offer limited time exclusive coupon.
Monthly Promotions: We will have new menu item highlighted each month.
Birthday Month Incentives: Free Gyro on Birthday as newsletter subscriber.
Health and Fitness Blog: Monthly blog and tutorials on healthy lifestyles.
Customer Surveys: Guests have opportunity to share thoughts, feelings and areas of opportunity.
Local Community Events: Listing of local SD venues, Farmers Markets, Street Fairs, Mobile Food Truck Events.
Greece News and Greek Cultural Events: Connecting with …

Week #10 Post 1B

Niccos Gyros will target specific customer bases, for promotions and exclusive offers to generate a buzz around our gyros, and services provided. As new startup we will focus first 6-12 months on warming up our guests. Category #1, incentivize, visitors to explore our site and read our content “About Us”. Promotional signups are warm leads, visitors have requested, to join our email listings, or newsletter subscription to obtain valued content. With this outlet, the goal is to measure the demand,  for our menu items and services. We want to be transparent organization, blogging and posting quality content for potential customers. Welcoming environment  is essential promote discussions forums. Providing advice, and fielding questions in timely manner. Niccos Gyros, will design loyalty program category. Tracking their purchases, making sure to show appreciation to all of our guests. Focusing on Farm to table approach, we want to promote healthy lifestyles. Seasonal options, wi…

Week #10 Post 1A

Human Interests stories, can draw in new audience that you never knew existed. Foundation of trust with potential customer’s, bridges personal relationships for people we know, trust and like. Potential customers want to do business with someone that cares, acts in good faith, and fulfills need. Creating emotional connection between products and services. Having the ability to alter perspective of visitor in a memorable environment. Niccos Gyros goal, is to connect our Mediterranean Gyros, and the Greek cultural lifestyles. Sharing stories, traditions, and recipes connects family, friends, and food. Friendly conversations, make the visitor feel important, our values bring us together. Human interests reflections, tug at the heart strings of all visitors. Creating lifetime memories, for the communities we serve. Human interest stories lift the human spirt, and give people hope for future. Conducting honest business transactions with surprise and delight will generate future sales
Creati…

Week #9 Blog 1A

Twitter generated a narrow scope of search results, when looking up key words. My initial key word search results for “gyros” didn’t provided local businesses or user accounts. Majority of results were out of state and irrelevant to my keywords search ability. I decided to use the filters to see if I would have better luck optimizing my home location. After selecting local filters and to change location, and exact words to provide more accurate results I was provided with dialed in results. For example; I searched Gyros a broad term, this generated tweets from any user who had used this word on posting, not very accurate. Then I changed the perimeters to narrow the search results to local businesses who sold gyros at their location. My second search criteria was for Greek Food Trucks, this provided some local businesses in San Diego County. I used the advanced search filter to used field exact words, and was provided with many local companies whom, didn’t appear on the first search re…

Week #8 Blog 2A

Visual media postings and blogs will support content for, Niccos Grecko Gryos, establishing effective social media platforms. Luna Grill  is excellent example, how direct product images, and video clips can grow the business. They have established, following 147, and 145 likes, as newly established franchisee in Carlsbad, CA, this is excellent start. The business homepage, offers exclusive content, for visitors whom like the page. In my opinion the profile designers main objectives, are setting standards with unique entrees, and focus on demographics of all customers. Healthy fresh ingredients and clean living is target market. Slogan that they want visitors to remember the slogan Eat Real, Eat Good.The images provided on Facebook capture friends and family enjoying meals together symbolizing connection between customers favorite’s meals, being enjoyed with most important people in life. Since each location has its own Facebook business page, they are work in progress, gaining more fo…

Week #8 Blog 1A

             The phrase “A picture is worth a 1000 words” is precisely the reason that visual concepts capture our minds. We want our social media visitors attention span if only for a brief moment in time. Publishing quality images and videos of my menu items, blogs will be the driving force reaching my target audience. The top 8 Platforms, service many market sectors. I will be targeting  3 of these social media sites to best fit my business needs. As mobile food truck service with have many objectives to meet. Presenting our menu items in professional, and appetizing setting will be critical to attracting eyeballs to view images and read content. The visual networks that correspond well with Niccos Grecko Gyros, are Facebook, Instagram, Tumblr. My purpose behind utilizing these platforms is to generate marketability of my product line. I want to ensure I give myself the best opportunity as small business owner, to share photos of gyros, share customer experiences, and offer glimpse…