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Week 17 Wrapping it Up

During the course of this semester my perception on the different social media user accounts, has completely changed since the first day of semester. When started the class the only social media I had ever used was Facebook to connect with friends and family. My purpose was purely recreational use to share images, content and video clips that had been shared million and one times. I never really put too much thought into the potential of social media and how it can grow your business quickly and efficiently. The analytics that that are available for all social media is amazing how many metrics are closely followed and used to gear business practices in the right direction. Learning how to use these features and benefits offers many paths to grow the business in variety of metrics. 
For the class I created a fictitious business Niccos Grecko Gyros which was a mobile food truck company that serviced North San Diego County. I created 3 social media accounts on Facebook, Twitte…

Week #16 Blog 1A

My social media pages will integrate well with several departments. I will focus my brand recognition on marketing and advertising my brand. Creating a recognizable logo and identity will create emotional attachment to Niccos Gyros. I will primarily use email opt in and social media platforms to share content, photos and video clips to build knowledge about the products which I am offering. Public relations is ongoing daily focus that Niccos Gyros is working diligently to create influential blogs and find creative ways for guests to interact with the company. Building trust and brand recognition should correspond in sales and building value into our brand. We want to engage with as many guests as we can on social media platforms primarily Facebook, Instagram, Twitter will be our primary focus. Addressing all customer service inquiries in prompt and professional manner. We want our customers to feel confident to share their experiences with us. In return our goal is to ack…

Week 15 Post #1A

Google analytics is a very complicated formulation of specific metrics which are used to help drive traffic to domain name. As a novice I found all of these statistics to be confusing over bearing to my food trucks ability to generate organic traffic. Google optimization has the distinct ability to test all areas of my social media sites testing content such as text. Images and video. These metrics will help me to maximize my search ability in comparison to other businesses in similar marketplace.Data Activation would be useful feature to track my demographics of the customers visiting my food truck.The more I understand about purchasing and inventory control the more on point my service processes will connect.
If you aren’t listed on the first 2 pages on google search your chances of being located on the web diminish quickly. I believe Google Ad words will optimize my Gyro food truck services by focusing on specific keyword terminology to boost my rankings amongst my compet…

Week #14 Blog 1A

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Niccos Gyros has created 2 Ad campaigns for both Facebook and Twitter. Niccos Ad objective will be to create unique advertising starategy to differentiate our food truck services from competitors. Niccos mission is to gain market exposure by highlighting our gyros brand. We have identified our market sector and demographics which we intend to target. Designing strategic quality content, organizing images, blogs, and promotional offers to draw in potential customers. Focusing on generating brand awareness, will help create a sticky environment to our Social Media platforms. Our ads will be effective call to action for 2 primary reasons. First is we are focusing directly on local geographic North County SD. Targeting age demographics 18-65+ to focus on our advertising, and marketing strategies. The second campaign will be keen focus on Group Targeting with the use of keyword searches. My 5 top keywords on both Facebook and Twitter, will be Food Trucks, Gyros, Greek Food, Mediterranean, …

Week #13 Blog 2A

Niccos Grecko Gyros, will use several advertising strategies. We will find multiple outlets to get our content across to our site visitors. Keeping content fresh, and relevant for opt in subscribers will keep our potential customers engaged. Focusing on the products, and services, and location map selling, will be at the fore front of our efforts. Facebook offers variety of options to directly target specific marketing and advertising criteria. Friends of connection ads has the ability to promote fan base metrics through the power of likes. Greatest asset available is targeting culmination of social media friends. Driving traffic to my social media platforms on Facebook, Twitter and Tumblr with highest quality blogs and content provided. Niccos Gyros mission is to share our home cooked Gyros in family friendly environment.
Engaging our social media guests using post boost, would be effective in sharing Niccos Gryo content. Without this feature less than 10% of my business p…

Week #13 Blog 1A

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By Thursday:
Write a blog post discussing:
1.Find 5 businesses similar to yours and study the social advertising they use. In your opinion does their advertising seem effective?
Luna Grill (El Camino Real)
April 22 at 9:29am ·
Happy Earth Day and remember, the little things you do can make a big difference to make our world a more beautiful and "feta" place.
Luna Grill: Short and effective video clips are the primary marketing tool used on FB page. They use clips of customers dinning in franchised location, or enjoying meals in picturesque settings. There slogan Eat Real, Feel Good, is excellent marketing campaign. Setting the table differentiating them, from their competitors. Luna Grill connects with their customers by posting high quality images, showcasing their passion about making delicious Greek Cuisine. They also use strategy of catchy slogan/play on words that they care about future of our planet, with image for example:


Daphne's California Greek
Daphnes Greek CafĂ©: Da…

Week #12 Blog 2A

Research groups on LinkedIn and Google + communities would be excellent resources to help grow the business. As food truck startup my mission is to educate myself and our company. Creating relationships with other food truck owners and building alliances would benefit us by building needed marketing exposure. Google + has many channels to share content and work with professionals who have encountered success and areas of opportunity. As the food truck industry evolves we must continue to grow and develop image that will make our brand logo identifiable. Time is valuable asset, perfecting our craft will makes us more competitive in markets we serve. Implementing policies, and procedures assist in improving productivity for Niccos Gyros.                  Food Truck Entrepreneur is community group, which I have recently joined offering a wealth of content. Food truck nation shares their passion for unique cooking styles, across the USA. Cooking tutorials, promoting products…