Week #5 Blog 1A

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              Chili’s Grill and Bar is a national restaurant chain, which offers variety of cuisines options, offering affordable prices. Chili’s defines there target market as family friendly experience. After dissecting there menu selections, offering variety of domestic and international meals. There casual dining décor, providing menu options for all age demographics. Restaurant chain has adapted well to the taste buds of the American population, by revamping the menu. Chili’s has established majority of neighborhood locations in metropolitan regions close to residential housing, and business parks. From my personal experiences dining at Chili’s, typical location heed heavy foot traffic, and visible curb appeal for motorists passing buy. The homepage for Chili’s has very loud and clear message, with hot sellers items, Cheese Burger, Ribs and Fajita platter, on lime green back drop. They want consumers to know they are fresh and exciting, and are here to serve you. Most of the connecting links have white backgrounds with red and green bold font types. Chili’s wants consumers to know that nobody on the market is similar, creating authoritative stance in the casual dining experience arena.

                Teri Café is family owned and operated establishment created 1987, in Oceanside CA. They currently have 2 restaurant locations both in Oceanside. When first viewing the home page there is time lapse, back drop video on loop. Clip is sped up to show people entering, enjoying meal, and exiting the restaurant. The message this portrays to homepage viewer, is that they want to rush customers in and out of that they don’t matter.  Honestly this is very distracting, and takes away from quality content provided about origins of company and menu specials. Teri Café target market is Japanese style with Hawaiian flair. This type of food is really targeted for specific market of customers that enjoy Japanese Fusion eatery. I don’t believe there is specific age demographics for this cuisine, however menu items are catered for adults over children. I have been to Teri Café many times and I love the food and environment of the restaurant. Delicious large portion plate meals and udon soups, for reasonable prices. Teri Café isn’t marketed for masses, and they have select niche of consumers in which they target. Target audience on social media platforms is geared toward SD County residents with concentration on Carlsbad and Oceanside communities.  As local mom and pop establishment, café is dependent on local community to keep business afloat with repeat patronage.

                Between the 2 eateries, separated by night and day, operational infrastructure and business plan. Chili’s is national restaurant chain that continues to expand locations, and conform to menu that is attractive to markets in which they serve. Teri Café is specialized Japanese Noodle house, which focuses on family recipes, and Hawaiian décor atmosphere. Chili’s and Teri Café both establish their restaurants in highly visible locations, in business parks, and surface streets. Chili’s Bar and Grill has shown, less is more vision, simplistic content, which is well organized. Setting the expectation for guests, with the products, and services offered, before walking through the doors. Unfortunately, Teri Café website lacks continuity and direction leaving the visitor wondering if there food is just flash in the pan. Showing images and customers reviews, would travel long way. Image is everything Chili’s is recognized as nationally recognized company with dependable reputation. Strategy instituted, is offering incentives like club memberships or birthday rewards, and identifies face to services provided. My conclusion. Is that everybody has to eat and there are so many choices that as society, every company should be fighting for consumers business. Those who go above and beyond to learn the demographics and acknowledge customer reviews, and constructive criticism, will evolve and continue success in future.

Sources:

http://tericafe.com/

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