Week #5 Blog 1A
Chili’s Grill and Bar is a national restaurant chain, which offers
variety of cuisines options, offering affordable prices. Chili’s defines there
target market as family friendly experience. After dissecting there menu
selections, offering variety of domestic and international meals. There
casual dining décor, providing menu options for all age demographics. Restaurant chain
has adapted well to the taste buds of the American population, by revamping the
menu. Chili’s has established majority of neighborhood locations in
metropolitan regions close to residential housing, and business parks. From my
personal experiences dining at Chili’s, typical location heed heavy foot
traffic, and visible curb appeal for motorists passing buy. The homepage for Chili’s
has very loud and clear message, with hot sellers items, Cheese Burger, Ribs
and Fajita platter, on lime green back drop. They want consumers to know they
are fresh and exciting, and are here to serve you. Most of the connecting links
have white backgrounds with red and green bold font types. Chili’s wants
consumers to know that nobody on the market is similar, creating authoritative
stance in the casual dining experience arena.
Teri
Café is family owned and operated establishment created 1987, in Oceanside CA.
They currently have 2 restaurant locations both in Oceanside. When first
viewing the home page there is time lapse, back drop video on loop. Clip is
sped up to show people entering, enjoying meal, and exiting the restaurant. The
message this portrays to homepage viewer, is that they want to rush customers
in and out of that they don’t matter. Honestly this is very distracting, and takes
away from quality content provided about origins of company and menu specials. Teri
Café target market is Japanese style with Hawaiian flair. This type of food is
really targeted for specific market of customers that enjoy Japanese Fusion
eatery. I don’t believe there is specific age demographics for this cuisine,
however menu items are catered for adults over children. I have been to Teri
Café many times and I love the food and environment of the restaurant. Delicious
large portion plate meals and udon soups, for reasonable prices. Teri Café isn’t
marketed for masses, and they have select niche of consumers in which they
target. Target audience on social media platforms is geared toward SD County
residents with concentration on Carlsbad and Oceanside communities. As local mom and pop establishment, café is dependent
on local community to keep business afloat with repeat patronage.
Between
the 2 eateries, separated by night and day, operational
infrastructure and business plan. Chili’s is national restaurant chain that continues to
expand locations, and conform to menu that is attractive to markets in which they
serve. Teri Café is specialized Japanese Noodle house, which focuses on family
recipes, and Hawaiian décor atmosphere. Chili’s and Teri Café both establish
their restaurants in highly visible locations, in business parks, and surface
streets. Chili’s Bar and Grill has shown, less is more vision, simplistic content,
which is well organized. Setting the expectation for guests, with the products,
and services offered, before walking through the doors. Unfortunately, Teri
Café website lacks continuity and direction leaving the visitor wondering if
there food is just flash in the pan. Showing images and customers reviews, would
travel long way. Image is everything Chili’s is recognized as nationally
recognized company with dependable reputation. Strategy instituted, is offering
incentives like club memberships or birthday rewards, and identifies face to
services provided. My conclusion. Is that everybody has to eat and there are so
many choices that as society, every company should be fighting for consumers
business. Those who go above and beyond to learn the demographics and
acknowledge customer reviews, and constructive criticism, will evolve and
continue success in future.
Sources:
http://tericafe.com/
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