Week #11 Blog 1A

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           Niccos Gyros will establish a monthly newsletter for guests who opt in for the service. We will provide this content exclusive for our Facebook followers since that is most widely used social media platform. My goal will be to post Newsletter each month. Sharing variety of categories, and content, which will offer value to our readers. From my research I believe that our consumers will be most receptive to these category fields:

Welcome Email: Share our Family Story, and offer limited time exclusive coupon.

Monthly Promotions: We will have new menu item highlighted each month.

Birthday Month Incentives: Free Gyro on Birthday as newsletter subscriber.

Health and Fitness Blog: Monthly blog and tutorials on healthy lifestyles.

Customer Surveys: Guests have opportunity to share thoughts, feelings and areas of opportunity.

Local Community Events: Listing of local SD venues, Farmers Markets, Street Fairs, Mobile Food Truck Events.

Greece News and Greek Cultural Events: Connecting with Greek, North County residents, and local community will bring us together to share experiences and build comradery.

         Mediterranean food is all about family and friends sharing life experiences and delicious food. Showing authenticity will build trust, and consumer confidence in the Grecko brand and familiarize our visitors with our food truck logo. Well-designed templates are available to design a professional Newsletter websites are  Constant Contact, Vertical Response. These outlets offer free signups, drag and drop editors, personal coaching, event tracking, and analytics. As startup in the food industry my undivided attention to metrics will be vital to understanding the demands from our visitors. Return on investment toward developing a marketing strategy, is effective and not pushing sales down potential customer’s throats. We want to establish marketing campaign for our products and services which educate our potential guests with features and benefits.

Comments

  1. UnknownApril 17, 2018 at 2:01 PM

    I like all the points, such as free signups, metrics, return on investment that you have planned to include in email marketing. Very well explained!

    ReplyDelete
  2. UnknownApril 17, 2018 at 10:05 PM

    You got a great sense of your business and the way you are using all of your tools. There has to be a subtlety when you email your customers, you want to get their attention without shoving it down their throats. Its a fine line that you have to dance. Ha! Good Stuff!

    ReplyDelete
  3. CSIT155_S18: StormMMay 24, 2018 at 2:41 PM

    I love the idea of a communal news section! You should be sure to have images to accompany your posts and then a brief caption to go with it. Maybe you could do a collaboration with other foodie communities too?

    ReplyDelete

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