Week #6 Post 1A

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Post reach is measurement, of the range of influence published content that is posted on social media sites. This measurement of content is spread across multiple social media platforms. The ultimate goal, is to get as many viewers possible to read the content. There are several tiers, which social media visitors can be classified. Organic postings, paid content, advertising and market ads. When information has be filtered to all users across the social media spectrum. Slang gone “viral” is commonly reported by media sources when specific content is widespread for all users. Post engagement, is measurement of action, taken by users on the posts. For example if you followed a company profile, on Instagram, or liked content on Facebook. Purpose is to engage visitors, with visually stimulating color schematics, and high resolution images, focusing on strategic content, ex: comment boxes, promotions, coupons and newsletters.

Facebook examines these metrics, when identifying products and services provided on their website. Target markets, are vital to service business needs looking to grow marketing and advertising strategies. Facebook can best serve its customers by understanding market needs. Following analytical trends, providing suggestive advertising content, to organizations of all structures. Facebook’s ability to recognize trends in the global marketplace, has made them powerful force. For example, local well established business in North County, Pizza Port, has built strong fellowship by testing waters, with their product line. Showcasing images of featured menu items, and craft beer specials. This opens widow for public access, providing unique products being offered. Facebook enables friends, family, and community members to recommend business. Company benefits, by driving customers into establishment, it’s that simple. Providing quality content is key focus for any company. Keeping updated profile with fresh content, helps companies on Facebook stay competitive in every market they serve. Building trust and accountability, pinpointing, focus of business agenda, which boosts customer’s demands for products. Pizza Port for example knows what products to market on Social Media, based on the likes and comments of products posted.  





           

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