Week #5 Blog 2A
Niccos Gyros, mobile food truck offers traditional Greek Gyros. Prepared daily, on vertical rotisserie. Protein of choice offering, lamb, veal, or chicken, optional condiments, onion, tomato, stuffed inside warm pita bread. Identifying my target audience, ages 21-65 will take require diligence, and extensive research materials. Food truck industry offers millions of options. Social media platforms are necessary, to generate positive exposure, and advertise products and services. Luckily there are variety of government resources at my disposal. Business.gov and the US Department of Commerce offer current market research in specific trades. Census Bureau, has compiled data to target, age, gender, family size, race, religion and among other facets. Studying psychographic will give me a better understanding of customer’s emotions, values and belief systems. Creating visitor surveys on company ...